18, February 2013
Value is a word that gets thrown around a lot. It’s what you might call a five-cent word. For some people, it’s the barely used car found on craigslist. For others, it’s the home surrounded by good schools and even better sales comps. But people often forget that value isn’t always measured in the thousands. It can be found on a much smaller scale – in the things you buy and use every day, from milk to printer paper to alkaline batteries.
Around Rayovac, we take the word value quite seriously. A business can’t stick around as long as we have without being value-driven. Case in point: Our alkaline batteries perform as well as the Duracell and Energizer batteries displayed at your local convenience store – but cost less. That’s good value, cut and dried. To test the performance and value yourself, we’ve developed the Rayovac Power Challenge: Because we know we’re the best in value, we offer a money-back guarantee for anyone not completely satisfied with the performance of our alkaline batteries. It’s not everyday you get a guarantee as good as this. Do yourself a favor and take the challenge!
Alkaline batteries are a product you probably use every day, just like the milk, just like the printer paper. Value comes in all shapes and sizes. Go ahead. Put us up to your value test. It might not be as fun as driving a new car off the lot, but it’s more money in your pocket!
18, February 2013
Here at Rayovac, we take the idea of sustainability very seriously. It’s not a term we use to impress shareholders; it’s a philosophy our company and employees willingly embrace. For some time now, Rayovac has made the effort to increase its focus on the benefits of recycling and integrating the practices associated with sustainability.
To define sustainability is not as simple as one may think. Environmental sustainability covers a wide range of topics from protecting the environment to preserving our health as human beings. Endorsing a sustainable lifestyle means more that just encouraging others to live within their means. It also advocates preserving our natural resources and maintaining the environment, so future generations can experience the wonders of Mother Nature just as we have.
Rayovac is glad to be a member of the ‘green movement’ that has recently taken the world by storm. Mercury-Free products including our alkaline and hearing aid batteries have lead the way in cutting-edge green technology. It was important to get rid of all mercury in the battery for hearing aid because of its close proximity to the human ear. The overall elimination of mercury from our products has made them safer for human use and friendlier to the environment.
We are also proud sponsors of the Joy Trip Project, a popular online blog that shares our interests on various topics including environmental conservation, acts of charitable giving and the practices of sustainable living. When fans of Rayovac and the JTP unite, the message of living a healthier and more sustainable lifestyle becomes infectious. This is one way that we inform the public that everyone can play a significant role in protecting the environment.
Some companies boast about going green and being sustainable but do not deliver the tangible results. We are proud to have created numerous reduce and recycle initiatives that have led to over 90% of waste generated being recycled. While those results speak for themselves, it is our job to strive for more and never give up on our future goal of protecting the precious environment in which we live. Rayovac’s quest for sustainability has only just begun.
18, February 2013
Keys? Check. Wallet? Check. Phone? Check. While it may not make your A-list of must-haves before walking out the door, remembering to keep a mobile cell phone charger at work, in your car or stashed in your bag can prove to be convenient and reliable. One less thing to think about, one less thing to worry about.
Whether you need a charger for mobile phone battery-extension, MP3 battery extension, or tablet battery extension, it makes no difference: Mobile chargers are pretty much one-size-fits-all, so they can rescue most any portable electronic device that has a USB port. They don’t cost much, pack a pretty sweet charge, and keep your portable device usable even while charging.
The nightly chore of charging your phone while you sleep is not for everyone. Sometimes portable power is the only way to go for frequent mobile device users. Honestly, we can all think of a time when a quick boost of portable power was needed to fuel our electronic devices. If you’re not sure what kind of portable power you need, check out this quick rundown on Rayovac’s mobile battery charger offerings:
18, February 2013
History is a funny sort of thing. Certain unforgettable moments rise to the surface – world wars, political scandals, the discovery of new lands. So many other events sink below the surface, waiting to be discovered by curious minds. Those little buried gems add up to great richness. We’d argue that this richness includes Rayovac’s impact on the hearing-impaired world through a commitment to high performance batteries for hearing aids.
The Rayovac minds that filed patent on the first vacuum-tube hearing aid did so in 1937, the same year that Amelia Earhart disappeared over the Atlantic, the Hindenburg burst into flames, Hitler’s tyranny was unfolding, and pre-WWII unrest was beginning to stir in Asia. America was in the thick of the Great Depression. Needless to say, it’s no surprise that our patent filing wasn’t splashed across the front pages.
Still, that’s where Rayovac’s deep roots with the hearing-impaired world began. Those roots continue to keep us passionate when developing new battery for hearing aid technology. In 1963, nearly 30 years after the patent was filed, Rayovac opened its first facility dedicated to producing the best hearing aid battery that money could buy. In 1989, another facility was opened in the U.K., giving consumers worldwide the chance to try Rayovac batteries. Rayovac’s accomplishments in the hearing aid industry have been well documented. Check out the timeline below and view the illustrious history yourself. More...
18, February 2013
You know what they look like. You probably have some in your house. Maybe your strings of Christmas lights this year were lit with them. Maybe you use battery-operated LED lights in your flashlight. But do you really know what LED lights are?
LEDs, or Light-Emitting Diodes, are the Bionic Man of lights. They use scant energy to create more brilliant light, and they have remarkable staying power. Just as with incandescent bulbs, there are LED lights that screw into a base to be powered through a cord, and then there are also battery-operated LED lights. If you’ve seen LEDs, you’ve probably noticed how much brighter and whiter they are compared to incandescent bulbs. That stark light is the product of a phosphorous coating and metal conductor. There’s no need for an incandescent filament, which is the hair-fine wire that heats up to the point of glowing.
To explain what we mean by remarkable staying power, consider this: To get 200 hours of light from your average flashlight, you can expect to burn through 12 incandescent bulbs powered by 234 AA batteries. But you’d need just one LED light and 6 AA batteries to do the same job. The energy cost difference? Try $175 for the incandescent bulb versus just $7 for the LED. Now, that’s remarkable.
Rayovac offers a bounty of battery-operated LED lights, from glow sticks to reading lights. Kids tend to dig our magnetized LED party lights, shaped like little eggs and able to flash an alternating rainbow of colors. Grown-ups tend to enjoy our LED Floating Lantern, which can blast its shine up to 226 meters away. Last but not least – and probably the most important thing to keep on hand in your house and vehicle – are our LED flashlights. We’ve got tons. Because of the remarkable staying power and longer life of battery-operated LED lights, an LED flashlight is just the kind of light you want to have in your emergency kit!
18, February 2013
High-profile brands are always looking for new and creative ways to communicate with consumers using social media. In the realm of Rapid-Response Twitter campaigns, Rayovac has had the upper hand, becoming a top-ten trending topic in the U.S. for a second time.
This Thursday – December 20th, 2012 – Rayovac threw an hour-long virtual Snow Party where consumers could answer fun and often times challenging trivia questions. Over $1,200 in “Snow Pack” prizes were awarded to the trivia winners. At one point during the Snow Party, #rayovac was the 3rd most popular hashtag being used across the United States.
With large snowstorms blanketing many areas of the country, throwing a winter-themed Twitter party gave many more consumers the chance to attend the party and make good on their RSVP. Being cooped up at home made an afternoon party with Rayovac the place to be.
A common goal shared by many brands on Twitter is to become a nationally trending topic and as a result see an increase in followers. On Thursday, Rayovac succeeded on both fronts, welcoming droves of followers to its verified Twitter account and trending nationally for the second time in the past two years. To sum it up, the Rayovac Snow Party was yet another social success that was accomplished by thinking outside the box.