18, February 2013
High-profile brands are always looking for new and creative ways to communicate with consumers using social media. In the realm of Rapid-Response Twitter campaigns, Rayovac has had the upper hand, becoming a top-ten trending topic in the U.S. for a second time.
This Thursday – December 20th, 2012 – Rayovac threw an hour-long virtual Snow Party where consumers could answer fun and often times challenging trivia questions. Over $1,200 in “Snow Pack” prizes were awarded to the trivia winners. At one point during the Snow Party, #rayovac was the 3rd most popular hashtag being used across the United States.
With large snowstorms blanketing many areas of the country, throwing a winter-themed Twitter party gave many more consumers the chance to attend the party and make good on their RSVP. Being cooped up at home made an afternoon party with Rayovac the place to be.
A common goal shared by many brands on Twitter is to become a nationally trending topic and as a result see an increase in followers. On Thursday, Rayovac succeeded on both fronts, welcoming droves of followers to its verified Twitter account and trending nationally for the second time in the past two years. To sum it up, the Rayovac Snow Party was yet another social success that was accomplished by thinking outside the box.
18, February 2013
If you've had a hearing aid for a while, you know that hearing aid technology just keeps getting better. The same holds true for all battery for hearing aid devices. No more mercury, for one thing, and longer and longer life. Yet not every hearing aid battery or cochlear battery is built the same. The battery you choose – and how you care for it – makes a noticeable difference.
Hearing aid battery 10, 13, 312, 675 are the most commonly used. Experience new technology by choosing one of our zinc-air varieties. They use air from outside the battery as a power source, giving you clearer tones and fewer volume adjustments. With a zinc-air battery, you won’t be fiddling behind your ear with every setting or scene change. In addition to longer battery life, there will be no more “what's that you say?” And a lot less “huhs” and “whatsats.”
Since they're so darn tiny, there's a temptation to pop spare batteries in your pocket or purse. You know the general advice when it comes to temptations: Resist! That's because metal objects such as coins and keys can short out batteries. Also, be mindful of the temperatures where you store your hearing aid battery or cochlear battery, because extreme heat or cold can do a number on battery life and efficacy. Yes, that means glove compartments are probably not a good idea either. Room temperatures are your best bet – but make sure you store these and any other button batteries out of reach of curious tots who could swallow them.
Great Grandma didn't have the choices you have today when it came to her battery for hearing aid power. Take advantage, take care, and live your life without your mind on that little thing with big power in your ear!
18, February 2013
Laverne or Shirley? Boxers or briefs? White meat or dark meat? Oh, the hard questions of our time! In our high-tech society, the question of alkaline or rechargeable batteries has finally landed in this elite group of either/or’s. Don’t you sometimes find yourself standing in the battery aisle thinking about eloping with the rechargeable batteries and charger and kicking your relationship with alkaline batteries to the curb?
Hang on, cowboy. There’s no need to break up with your alkaline batteries—and at the same time, by all means, go ahead and grab those rechargeable batteries and charger. Alkaline batteries and rechargeable batteries each have different features that make them attractive, so you really need both!
Alkaline Batteries lose power at a much slower rate than rechargeable batteries. That’s why they’re best for slow-drain devices like your remote controls, home phones, and the LED display on your home elliptical machine. Alkaline batteries are also your best bet for emergency devices and your alarm clock—things that could seriously bungle your life if you don’t use a slow-drain battery.
Rechargeable Batteries are best for frequent-use and/or high-drain devices like your Wii nunchucks and digital cameras. You don’t want to break the bank buying truckloads of alkaline batteries for these devices, but if you’re like most people, you use them all the time. That’s why rechargeables are your best bet here. What are the best rechargeable batteries? Are you kidding? We’ve got plenty to choose from, including some with nice, little portable chargers—even a charger you can hang on your keychain!
So, there you have it. When it comes to alkaline vs. rechargeables, you can have your cake and eat it too. No need to fully commit to one or the other, because no household is complete without both!
18, February 2013
We don't want to brag or anything. Well, maybe just a little, but this is sort of a big deal: There's a new addition to our family, the Rayovac version of a bundle of joy. Everyone, please welcome to the world our Ready Power technology. This breakthrough gives our batteries 10 whopping years of shelf life. Can you guess how many years alkaline batteries normally stay fresh these days? Seven. Only seven. See why we're kind of proud? Living up to its name, Ready Power will always be ready to deliver power when you need it most: Guaranteed.
Most people won't panic when they can't find fresh batteries during, let's say, a Wii match. A quick run to the store and the nunchuck is back in action. A power outage is a whole other ballgame. Snowed in? Hurricane-force winds? An actual hurricane? That's when you want fresh alkaline batteries, ready to put power in your hands for days if needed. Here's where Ready Power technology matters most. So yeah, we're kind of proud.
How did we do it? In a nutshell, through various advances that upped the internal stability of the battery. That includes improved electrolyte utilization, refined corrosion inhibitors, and the use of ultra-pure materials.
Anyway, don't feel like you need to send a card or shower gift. This bundle of joy is as much yours as it is ours. Just grab one of our battery-operated LED lights, gather up a batch of Rayovac alkaline batteries powered by our new Ready Power technology, shelf them near your disaster-preparedness kit (you do have one, right?), and rest easy. You'll be prepared to outshine a power outage for an entire decade.
18, February 2013
Rummaging through a drawer for candles and a lighter is a romantic’s approach to a power outage. No batteries, no problem, right? Not so for people living with insulin-dependent diabetes. In honor of American Diabetes Month, November is a good time for this special subset of the population to stock up on alkaline batteries. Why? With battery- operated devices such as glucometers and insulin pumps, diabetics can ill afford to be caught without a fresh supply of alkaline batteries.
It’s a common situation for any season of the year: a storm hits and your electricity goes out. Most people worry little about an outage unless the storm is catastrophic or the time period of the outage is extensive, as we’ve seen with Super Storm Sandy. But even a much shorter, much less dramatic outage can spell trouble for someone who depends on a glucometer or insulin pump.
The average glucometer clocks many hours each and every day, and most models are battery-operated. Low batteries can cause error messages, unreliable readings, and eventually a glucometer gone kaput until fresh batteries arrive. As for insulin pumps, a dead battery isn’t even an option. The simple solution is to keep your alkaline battery reserves stocked up, making you ready to power all of your devices at a moments notice. More...
18, February 2013
This year marks the 30th year since a pioneering physician drastically changed the landscape for the hearing impaired. With the birth of the cochlear implant, thousands of people have rediscovered the colorful world of sound—a bird singing in the distance, the endearing voice of a grandchild, a companion telling a joke in a busy restaurant. Not surprisingly, the cochlear battery necessary to power this “bionic ear” is a little marvel of its own.
Cochlear implants require a lot of energy to do their intricate work of transforming sounds into electrical energy. A hearing aid amplifies sound, but a cochlear implant relays it through wiring to the auditory nerve, a far more involved process. Just think of how many sounds enter the ear on any given day; a nearly constant stream of them. When powered on, the implant is constantly working to relay those sounds through an intricate design that bypasses the damaged portion of the ear’s anatomy. It may look a little like a watch battery, but a cochlear battery is in a whole other league. More...