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Battery Day 2015: A Day That Will Live In Infamy

by rayovac25, February 2015

With an improved energy-dense formula that lasts 35% longer than alkaline, FUSION has taken energy to a whole new level!

To consumers around the world: Wednesday, Feb. 18, 2015 – a day that will live in infamy – Rayovac announced that FUSION batteries are now available for retail purchase. Shockwaves rumbled across the nation when consumers heard the news of 35% longer lasting batteries on shelves at local stores. Let this letter serve as a caution to the general public: once you try the new FUSION battery formula, all others will fail in comparison.

A celebration of battery invention, Battery Day lauds the accomplishments of Sir Alessandro Volta, the inventor of the world’s first electrical battery. Fast-forward to 2015 and the Rayovac FUSION brand is pushing the limits of alkaline battery technology. FUSION is created when elite performance is paired with a super-charged formula. Expectations will be shattered. Boundaries will be surpassed. With an improved energy-dense formula that lasts 35% longer than alkaline, FUSION has taken energy to a whole new level. No doubt Professor Volta would have been proud.   More...

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A Black Friday For The Ages, Or Not? | Rayovac Blog

by rayovac20, November 2014

Reorganize your Black Friday shopping list by making alkaline batteries a top priority!

Has Black Friday lost its mystique? Are the deals just not what they use to be? For many years, Black Friday, the day when shoppers gather to raid the local strip malls, has been thought of as the best day to find a deal but lately the deals are far from amazing. Noticing a lackluster deal is half the battle while the other half is finding the genuine deals that will help save you money. Reorganize your Black Friday shopping list by making alkaline batteries a top priority. The gift that keeps on giving and the deal with the biggest payoff!

Since the early 2000’s, Black Friday has slowly transitioned from a bargain hunters’ dream to a national holiday. Black Friday has become less about deals and more about profits – putting retailers in a festive mood. What retailers fail to mention is that Black Friday has morphed into Christmas Eve, when deals are hard to find and prices are cleverly reduced. Remember when 60% off was the norm and door-busting deals lived up to their name? Now’s the time to craft a new holiday shopping strategy and show the retailers you mean business.   More...

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