24, July 2014
Do you bleed red, white and blue? Does the national anthem send shivers down your spine? Feelings of patriotic fervor are common for the country you call home and for some buying products that are made in the USA is an absolute necessity. Rayovac prides itself on being American-made for well over a century. Score one for American ingenuity.
The story of Rayovac begins in 1906; the American public was searching for a new business to provide goods and services along with jobs in manufacturing. Blue collared jobs were a staple of the early 1900’s and Rayovac carved out a niche in the US market for alkaline batteries. As the years progressed, a permanent facility was erected in Fennimore, WI dedicated to the production of alkaline batteries. More...
20, January 2014
According to a semi recent study conducted by Energy Quest via statisticbrain.com, eye-opening data was compiled showcasing the average battery life of the 4 most popular battery brands. The data revealed that Rayovac batteries were the longest lasting alkaline brand and also were shown to be the best value for consumers in terms of price.
This data was compiled as a result of an experiment that tested each battery brand separately with similar variables. Two D batteries were placed in identical flashlights and were left on to measure their average battery life. Average battery life for Rayovac batteries consistently took the top-spot averaging over 24 hours. That’s an entire days’ worth of long-lasting power! Combine that with the lowest average price per AA battery, Rayovac is certainly the best bang for the consumer’s buck.
Which battery brand really lasts the longest? This is a common question for many consumers of alkaline batteries. Imagine standing in the grocery store in front of a battery display with multiple brands staring right back at you, glistening with promises of long lasting, reliable power. The decision of which brand to buy can certainly be tough, especially with so many different brands on the market.
Sure, flashy advertising and vibrant colors may catch your attention, but the first thing most consumers seek out when making their mental purchase is the price. That’s why before you make your purchase, we’re arming you with data that will make your decision a no-brainer. It’s hard to choose any other battery brand when Rayovac can provide you long lasting power with a price tag that its competitors cannot and will not match!
13, December 2013
Finding the perfect gift for all your loved ones can be exhausting. You make a list, check it twice and then make the trip to a number of stores gathering items to put under the tree. With holiday chores piling up it’s easy to forget the batteries.
The burden of a holiday to-do list has gotten the best of many a mom but not you – not this year. Forgetting the batteries is holiday faux pas number one. Imagine a household with no fresh batteries on Christmas morning. The chaos would be unbearable. You can either search the house and eventually “borrow” the remote batteries or bundle up and venture out into the cold weather and brave the holiday traffic.
Whether your late or early, holiday shopping can be tough when the traffic is bad and store parking lots are packed to the brim. No one wants to make a repeat trip, especially when the temperature outside is borderline freezing. Not to mention the stores are usually bolted shut and closed for the holidays. Avoid the holiday disaster and pick up the batteries the first go-round.
Holiday shopping requires a plan of attack and buying the batteries should be your first objective. Rayovac alkaline batteries are easily found at any major retailer and can power all the gizmos and gadgets you’d likely purchase. When you approach the checkout aisle - be stealthy and grab a pack to pair with your holiday gifts. Your family will thank you later.
15, April 2013
For the average consumer, the storage life of an alkaline battery has yet to crack the list of top priorities when making a battery purchase. The normal list of priorities currently includes price, brand, convenience and appearance. Becoming more familiar with the benefits of battery storage life, consumers are starting to realize that it’s far more important than what they first perceived. A decades worth of battery freshness has slowly but surely caught the attention of selective consumers.
Storage life has always been a strong suit for alkaline batteries. They have proven themselves to be the smart battery choice for consumers because they last for long periods of time and perform well at high and low temperatures. Many products that are purchased by consumers have expiration dates that are woefully short. This has conditioned the consumer to think that every product they buy will expire on short notice. But with the creation of new alkaline technology, Rayovac has made storage life and battery freshness a top priority.
As of late, there has been a growing attention to coupons and the way consumers use them to maximize their savings. This new wave of coupon lovers are storming the local supermarkets and buying products like alkaline batteries in bulk. This is where storage life of an alkaline battery becomes a top priority. Families place the surplus batteries into designated storage areas and only use them when needed. Consumers like this depend on the fact that Rayovac batteries can stay fresh in their storage closets for close to a decade.
As new technologies develop, the demand for reliable alkaline power is steadily increasing. Rayovac takes pride in providing reliable power in every battery it produces. It’s clear that having prolonged storage life will enhance an alkaline battery and short expiration dates were never Rayovac’s style. 10 years of battery freshness is the gold standard that Rayovac brings to the table. So next time your at the store to buy batteries, be sure to make storage life a top priority. As you can see it makes a huge difference!
18, February 2013
Value is a word that gets thrown around a lot. It’s what you might call a five-cent word. For some people, it’s the barely used car found on craigslist. For others, it’s the home surrounded by good schools and even better sales comps. But people often forget that value isn’t always measured in the thousands. It can be found on a much smaller scale – in the things you buy and use every day, from milk to printer paper to alkaline batteries.
Around Rayovac, we take the word value quite seriously. A business can’t stick around as long as we have without being value-driven. Case in point: Our alkaline batteries perform as well as the Duracell and Energizer batteries displayed at your local convenience store – but cost less. That’s good value, cut and dried. To test the performance and value yourself, we’ve developed the Rayovac Power Challenge: Because we know we’re the best in value, we offer a money-back guarantee for anyone not completely satisfied with the performance of our alkaline batteries. It’s not everyday you get a guarantee as good as this. Do yourself a favor and take the challenge!
Alkaline batteries are a product you probably use every day, just like the milk, just like the printer paper. Value comes in all shapes and sizes. Go ahead. Put us up to your value test. It might not be as fun as driving a new car off the lot, but it’s more money in your pocket!
18, February 2013
We don't want to brag or anything. Well, maybe just a little, but this is sort of a big deal: There's a new addition to our family, the Rayovac version of a bundle of joy. Everyone, please welcome to the world our Ready Power technology. This breakthrough gives our batteries 10 whopping years of shelf life. Can you guess how many years alkaline batteries normally stay fresh these days? Seven. Only seven. See why we're kind of proud? Living up to its name, Ready Power will always be ready to deliver power when you need it most: Guaranteed.
Most people won't panic when they can't find fresh batteries during, let's say, a Wii match. A quick run to the store and the nunchuck is back in action. A power outage is a whole other ballgame. Snowed in? Hurricane-force winds? An actual hurricane? That's when you want fresh alkaline batteries, ready to put power in your hands for days if needed. Here's where Ready Power technology matters most. So yeah, we're kind of proud.
How did we do it? In a nutshell, through various advances that upped the internal stability of the battery. That includes improved electrolyte utilization, refined corrosion inhibitors, and the use of ultra-pure materials.
Anyway, don't feel like you need to send a card or shower gift. This bundle of joy is as much yours as it is ours. Just grab one of our battery-operated LED lights, gather up a batch of Rayovac alkaline batteries powered by our new Ready Power technology, shelf them near your disaster-preparedness kit (you do have one, right?), and rest easy. You'll be prepared to outshine a power outage for an entire decade.