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#Rayovac Snow Party; Trends Nationally on Twitter

by rayovac18, February 2013

High-profile brands are always looking for new and creative ways to communicate with consumers using social media. In the realm of Rapid-Response Twitter campaigns, Rayovac has had the upper hand, becoming a top-ten trending topic in the U.S. for a second time.

This Thursday – December 20th, 2012 – Rayovac threw an hour-long virtual Snow Party where consumers could answer fun and often times challenging trivia questions. Over $1,200 in “Snow Pack” prizes were awarded to the trivia winners. At one point during the Snow Party, #rayovac was the 3rd most popular hashtag being used across the United States.  

With large snowstorms blanketing many areas of the country, throwing a winter-themed Twitter party gave many more consumers the chance to attend the party and make good on their RSVP. Being cooped up at home made an afternoon party with Rayovac the place to be.

A common goal shared by many brands on Twitter is to become a nationally trending topic and as a result see an increase in followers. On Thursday, Rayovac succeeded on both fronts, welcoming droves of followers to its verified Twitter account and trending nationally for the second time in the past two years. To sum it up, the Rayovac Snow Party was yet another social success that was accomplished by thinking outside the box.

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Battle of the Batteries: Alkaline or Rechargeable?

by rayovac18, February 2013

Laverne or Shirley? Boxers or briefs? White meat or dark meat? Oh, the hard questions of our time! In our high-tech society, the question of alkaline or rechargeable batteries has finally landed in this elite group of either/or’s. Don’t you sometimes find yourself standing in the battery aisle thinking about eloping with the rechargeable batteries and charger and kicking your relationship with alkaline batteries to the curb?

Hang on, cowboy. There’s no need to break up with your alkaline batteries—and at the same time, by all means, go ahead and grab those rechargeable batteries and charger. Alkaline batteries and rechargeable batteries each have different features that make them attractive, so you really need both!

Alkaline Batteries lose power at a much slower rate than rechargeable batteries. That’s why they’re best for slow-drain devices like your remote controls, home phones, and the LED display on your home elliptical machine. Alkaline batteries are also your best bet for emergency devices and your alarm clock—things that could seriously bungle your life if you don’t use a slow-drain battery.

Rechargeable Batteries are best for frequent-use and/or high-drain devices like your Wii nunchucks and digital cameras. You don’t want to break the bank buying truckloads of alkaline batteries for these devices, but if you’re like most people, you use them all the time. That’s why rechargeables are your best bet here. What are the best rechargeable batteries? Are you kidding? We’ve got plenty to choose from, including some with nice, little portable chargers—even a charger you can hang on your keychain!

So, there you have it. When it comes to alkaline vs. rechargeables, you can have your cake and eat it too. No need to fully commit to one or the other, because no household is complete without both!

 

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