15, April 2013
For the average consumer, the storage life of an alkaline battery has yet to crack the list of top priorities when making a battery purchase. The normal list of priorities currently includes price, brand, convenience and appearance. Becoming more familiar with the benefits of battery storage life, consumers are starting to realize that it’s far more important than what they first perceived. A decades worth of battery freshness has slowly but surely caught the attention of selective consumers.
Storage life has always been a strong suit for alkaline batteries. They have proven themselves to be the smart battery choice for consumers because they last for long periods of time and perform well at high and low temperatures. Many products that are purchased by consumers have expiration dates that are woefully short. This has conditioned the consumer to think that every product they buy will expire on short notice. But with the creation of new alkaline technology, Rayovac has made storage life and battery freshness a top priority.
As of late, there has been a growing attention to coupons and the way consumers use them to maximize their savings. This new wave of coupon lovers are storming the local supermarkets and buying products like alkaline batteries in bulk. This is where storage life of an alkaline battery becomes a top priority. Families place the surplus batteries into designated storage areas and only use them when needed. Consumers like this depend on the fact that Rayovac batteries can stay fresh in their storage closets for close to a decade.
As new technologies develop, the demand for reliable alkaline power is steadily increasing. Rayovac takes pride in providing reliable power in every battery it produces. It’s clear that having prolonged storage life will enhance an alkaline battery and short expiration dates were never Rayovac’s style. 10 years of battery freshness is the gold standard that Rayovac brings to the table. So next time your at the store to buy batteries, be sure to make storage life a top priority. As you can see it makes a huge difference!
18, February 2013
We don't want to brag or anything. Well, maybe just a little, but this is sort of a big deal: There's a new addition to our family, the Rayovac version of a bundle of joy. Everyone, please welcome to the world our Ready Power technology. This breakthrough gives our batteries 10 whopping years of shelf life. Can you guess how many years alkaline batteries normally stay fresh these days? Seven. Only seven. See why we're kind of proud? Living up to its name, Ready Power will always be ready to deliver power when you need it most: Guaranteed.
Most people won't panic when they can't find fresh batteries during, let's say, a Wii match. A quick run to the store and the nunchuck is back in action. A power outage is a whole other ballgame. Snowed in? Hurricane-force winds? An actual hurricane? That's when you want fresh alkaline batteries, ready to put power in your hands for days if needed. Here's where Ready Power technology matters most. So yeah, we're kind of proud.
How did we do it? In a nutshell, through various advances that upped the internal stability of the battery. That includes improved electrolyte utilization, refined corrosion inhibitors, and the use of ultra-pure materials.
Anyway, don't feel like you need to send a card or shower gift. This bundle of joy is as much yours as it is ours. Just grab one of our battery-operated LED lights, gather up a batch of Rayovac alkaline batteries powered by our new Ready Power technology, shelf them near your disaster-preparedness kit (you do have one, right?), and rest easy. You'll be prepared to outshine a power outage for an entire decade.