18, February 2013
Value is a word that gets thrown around a lot. It’s what you might call a five-cent word. For some people, it’s the barely used car found on craigslist. For others, it’s the home surrounded by good schools and even better sales comps. But people often forget that value isn’t always measured in the thousands. It can be found on a much smaller scale – in the things you buy and use every day, from milk to printer paper to alkaline batteries.
Around Rayovac, we take the word value quite seriously. A business can’t stick around as long as we have without being value-driven. Case in point: Our alkaline batteries perform as well as the Duracell and Energizer batteries displayed at your local convenience store – but cost less. That’s good value, cut and dried. To test the performance and value yourself, we’ve developed the Rayovac Power Challenge: Because we know we’re the best in value, we offer a money-back guarantee for anyone not completely satisfied with the performance of our alkaline batteries. It’s not everyday you get a guarantee as good as this. Do yourself a favor and take the challenge!
Alkaline batteries are a product you probably use every day, just like the milk, just like the printer paper. Value comes in all shapes and sizes. Go ahead. Put us up to your value test. It might not be as fun as driving a new car off the lot, but it’s more money in your pocket!